It should come as no surprise that this man is a sports marketer:The team said the sports marketer is not permitted to try to cover his two lower-level loge seats in Section 113 with corporate or personal logos. Freeman and his son also would wear merchandise bearing the sponsor's logo at all games.
Howard Freeman is a Jets season ticket holder who will have to pay $30,000 for the right to purchase season tickets for the seats he has now. So he, in his own words, looked for a solution using "other people's money." Which are always the best kinds of solutions, if you ask me.
So can the Jets deny this sponorship? The FanHouse team of legal experts people smarter than me agrees that any permanent alteration of the seat is not kosher. But wearing a sponsor's logo is (after all, isn't that all we do anyway? We're not so much people as walking billboards for our favorite companies -- my Members Only jacket agrees -- and PAY THEM for the honor). Also within Freeman's rights, depending on the specific language in the PSL contract, is simply draping the seat in temporary advertising, like, say, a towel.
If I were running an apparel company in direct competition with Reebok, who owns the rights to all NFL garb, I'd get Mr. Freeman on the horn, if for nothing else than to provide a gentle needling to The Man. But would it work? Again, with all of the other logos affixed to bodies in that stadium, will Freeman's stand out? Or become another unnoticed contributor in the ad fatigue that overkill has set in our society?
