Take Back the Television: NFL Blunders with its Precious Network

NFL players are constantly and increasingly warned to beware the all-seeing eye of the Internet and its resourceful inhabitants. The league itself might want to heed that lesson a little bit, as well.

The league has taken a sorta progressive stance compared to other leagues on offering online video (although a package to watch games online might, you know, be a good idea), but they recently got caught with their guard down. NFL.com streamed the live NFL Network feed of Michael Strahan's retirement press conference on June 9th and then ... forgot to close the feed.

The result: some tubes nerd discovered that by visiting the URL for the Strahan conference, he/she could watch the NFL Network, for free, in glorious real time. Rampant message-boarding ensued. The stream remained for almost an entire month, until it was shut down yesterday. The error is significant, given the vigilance the league usually maintains over its content online, the NFL Network's treatment by the league as a precious commodity, and its struggles with cable over distribution. It also came at a bad time as each side continues to fight for leverage, with the NFL already losing more and more everyday.

I was tipped off to this a couple of weeks ago but kept quiet here because my market is sans-NFLN and I was enjoying the taste while it lasted I wanted to see how long before the league caught on on its own. With it no longer, I contacted the league for a response and it seemed they were still a little confused by it all. They did tell me, however, that they didn't think that the bootlegging was widespread (Google disagrees) and that they hope we "enjoyed the NFL Network freeview." Thank you, we did. I love stickin' it to the man.