Chris Cooley Blogs to Put Brother Through Medical School, Plans to Make $250K

If this NFL thing doesn't work out, Redskins tight end Chris Cooley should think about making some of those "how to get rich by sitting on your ass" infomercials. He's been blogging for all of four months, and he expects to pull in $250,000 by the end of the year (Calendar? Fiscal? Does it matter?), primarily from sponsorships and memorabilia sales.

Obviously, a lot of Cooley's online success has to do with the fact that he's wildly popular, and his willingness to open up about, well, anything. I can't imagine, say, Todd Collins having such success. (Fred Smoot? I'd read that.) But Cooley, who signed a six-year, $30 million deal in April, isn't blogging for beer money. His reasons are noble:

[The financial payoff isn't] bad for a website run entirely by three people - Cooley, his younger brother and a friend - and created with the simple goal of making enough money to send the brother to medical school.

"We're going to way over-generate," Cooley said. "Everything that I don't give to my brother and my friend, I will donate to charity. I don't have a foundation. I don't have a cause. I don't have something that I care about enough to spend the rest of my life having a foundation. But I feel strongly about giving back."

You wouldn't suspect it to look at him, but Cooley's something of a visionary. When asked about how his blog came about, he offered: "We started looking at player websites, and they're pretty generic, pretty boring. ... We said if we want to do it, let's do something creative."

So, yeah, thank God for creativity.