Can Bull Riding Make It In New York City?

The Professional Bull Riding tour is much more popular than the American media make it seem. I once talked to a Versus executive who told me that the network considers PBR a more valuable property than the NHL. But it's mostly a southern, western and rural sport. Can PBR make it in America's biggest city? They're giving it a shot:

I could see PBR becoming a hot ticket at Madison Square Garden some day. And if PBR makes it in New York, the mainstream media won't ignore it anymore.