Adidas, it appears, knows how to market. As they gear up for David Beckham's MLS arrival, the company has decided to pair him with Reggie Bush for an online campaign titled "Futbol Meets Football."Starting this week, users will be able to watch Beckham and Bush match their skills at www.futbolmeetsfootball.com. On a field marked half for football and half for soccer, the video shows Beckham teaching Bush how to kick a soccer ball with the curve that inspired the movie Bend It Like Beckham.In Beckham's defense, there's no shame in heaving mallards -- Chad Pennington has made a very successful career out of it. Anyway, the pairing and cross-promotion of Bush and Beckham is more significant than it might seem. Beckham is seen as the tipping point MLS needs to get going. Bush has the on-field ability and personality to become the company's leading spokesman. This campaign acknowledges the two as Adidas' big money-makers for the forseeable future.
Bush tutors Beckham on kicking, throwing and catching an American football. The former Manchester United and Real Madrid player shows he has the makings of a placekicker or punter, but he heaves a wounded duck when attempting to throw a pass. "You sure you're right-handed?" Bush kids.
I don't think Bush or Beckham brought the requisite cross-sport skills to challenge the other seriously (unlike Kim Kardashian vs. Victoria Beckham, which is a legitimate competition). Still, it's got to be more entertaining than watching Bush take on a vending machine.
Reader Comments (Page 1 of 1)
6-25-2007 @ 10:40PM
Larry said...
I’m a proud Scientologist. OT 2. We have high IQs because of L Ron Hubbard’s auditing tech. Scientology cured me of my reading disability and my gay-disease. Scientology made me taller and taught me how to get what I want, and file lawsuits against my enemies. I am taking flying lessons and I own a Harley! Not so gay, huh? I also take legal action all the time. Scientology costs a lot of money because the secrets to life are valuable, and they are the legal property of Scientology. I may be broke, and maybe the Harley will get repossessed, but I’m taller than ever before. When I kill all them clusters of body thetans that are stuck to me, then watch out world! Scientology is not a cult. I’m not gay. I’m taller and I can read good.
Reply
6-25-2007 @ 11:45PM
B said...
Beckham did the same thing with Jonny Wilkinson an English rugby player a few years back (it was for a commercial), neither of them played well again after that.
Let's hope for Bush this does not hurt NFL career.
Beckham has pretty much done everything he could in Europe, which is why he has moved here - to the conquer the US.
I agree it shoudl be entertaining
Reply
6-26-2007 @ 6:56PM
jean Steimle said...
This is all a publicity stunt lots of money changing hands remember Pele in the 60th as well as Beckenbauer in the 70th nothing much has changed since it will still be in last place like Ice hockey not enough sponsors but good luck anyway
Reply
6-28-2007 @ 6:22AM
Hans from Football Blog said...
Here in Europe we are really upset from losing Beckham, hope you guys in LA gonna like his play.
Reply
8-09-2007 @ 12:25PM
Izzy said...
MLS, adidas, the Federal Reserve and maybe even Scientologists would be happy if Becks hits America half as hard as Bush hit him in this clip: http://www.youtube.com/watch?v=QyulmpcdZFY
Reply