'There's Going to Be Snow in the Bowl'

For all of you who don't know - it snowed hard, really hard, in Denver this week. The city saw at least 24 inches of snow over 48 hours, making the storm one of the worst in Denver history. The Broncos have been practicing in their Dove Valley indoor bubble - but apparently it's been tough for the crews at Invesco Field. Yesterday the Broncos sent an e-mail warning fans of a few things about Sunday's game. But they weren't quite straight forward about it.

We would like all fans to know, that though these efforts continue, we do anticipate that snow will be present in many areas of the stadium, including in seating areas and around individual seats.

We do anticipate that snow will be present? Just give it to me straight, doctor. Will Broncos fans literally be sitting in huge piles of snow? The 'answer' from Joe Ellis, head of business ops:

"We would like everyone to be festive, enthusiastic and understanding."

Uh-oh...

"There's going to be snow in the bowl. People need to wear boots or warm shoes."

There you have it people, there's going to be snow in the bowl. What he really means is, your feet are going to be f--ing cold!! If you're going to the game, you'd better be wearing wool socks and heavy boots with foot warmers - and with the amount of snow that fell, I'd advise sneaking in a shovel too, just in case.

Also in this e-mail was a pretty good indication that if you're thinking of parking at the stadium, you're screwed. They said it a little nicer...

On-Site available cash parking spaces will be significantly reduced due to the weather.

In other words, see what you can get for your tickets on Craigs List. Or take the Light Rail. The Broncos advise you to park at other places like...the Pepsi Center, the Auraria Campus, and Six Flags, all of which may or may not be plowed themselves.

So all of this sounds like the makings of a complete disaster - both from a marketing standpoint, and from a technical one. But I don't want to dissuade any fans from going to the game, mainly because if they don't, I won't be able to watch it on my tv in my warm house - so if you're going, plan your parking ahead of time (or take the Light Rail), and get there really, really, really early. And whatever you do, take all of the Broncos' official statements and take them in the context of officials trying to tone down language about damage caused by negligence in a disaster area. I think looking at it that way brings it closer to the truth.